There are no limits, only obstacles to overcome.
BOLDNESS:
As opposed to bureaucratic security in Iraq. It symbolizes the desire and capacity to take risks.
PASSION:
Synonymous with conviction, a drive to convince and lead the pleasure of work, the ability to surpass oneself, and achieve excellence.
SHARING:
An approach that emphasizes dialogue, transparency, and teamwork.
RESPONSIBILITY:
Al Assad pays attention to the safety of people and products, acts pro-socially and is environment-friendly. Internally, these values are the basis of our management principles. Externally, they exist in the attention we pay to the well being and quality of life of our customers and consumers.